You Don’t Watch Enough TV
Posted on May 9, 2007
Filed Under business, Money |
Someone told you to get a life and you took them seriously?
Many advertisers are switching their ad dollars to the internet (that’s here, for those of you not paying attention). Here, they have a lot more flexibility in the way they spend and target their spending. Many of them still aim at a mass market, buying ad space on the major websites in the same way they would buy it in a najor magazine, like Vanity Fair (except without the perfume samplers making you sneeze).
But many of them are advertising in a different way that really doesn’t work with television or magazine advertising. People who have websites, like me, offer them space on our websites. Consumers can save money by buying directly from the advertiser, and the site owners (like me) get paid only when a consumer makes a purchase. In this way, advertisers know that their spending is directly related to increased revenues.
Of course, this means that people (like you) can have access to an awful lot of free content, just as you have access to free television. And, as more and more people feel comfortable making their purchases online [cough], and fewer and fewer people watch network television, more and more advertisers will switch to this model for their advertising spending.
And maybe, just maybe, in that sunny future, one of you cheap bastards will open your wallet and buy something.
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